Does your brand have a strong enough “story” that your product or service sells itself? A strong brand story stirs emotions in people…gives people a compelling reason to buy. And the story has to be simple and powerful enough so that you can’t wait to repeat the story to your friends. If a brand causes you to “feel something” there is a good chance you will become an UNPAID salesperson for the brand.
You know how we’ve been told, “Never Judge a Book by Its cover? Well THAT’s wrong and I’ll tell you why. Sometimes a book or product doesn’t sell because you haven’t communicated the purpose well enough. It’s marketing that I want to talk about today. How do you get people to pay attention to YOU. First, what you sell has to be in high demand…and quickly communicated. I love old newspaper ads that get to the point. Headache? Instant Cure.
Hi I’m Ross Shafer and I want to thank you for finding the Relevant Leaders Club where each week I post a video on how to build your business or your career. This week I want to talk to you about how you can be more interesting in an elevator… literally. I’m talking about how to give a better Elevator Pitch. Some people call it an Elevator speech; it’s the story you tell to explain what you do in 30 seconds or less.